Our Ingredients

We take our ingredients seriously at Noudle. That's why we stick to ingredients with real names and ingredients that nourish your pup's fur and skin. Find out more about the ingredients that go into making your pooch’s bath time better.

Every essential oil has been thoughtfully selected to be beneficial for your pup's skin health. We use highly diluted essential oils that are safe and nontoxic to dogs.

Aloe Vera is such a powerhouse ingredient, we made it the base for all of our products. Packed with vitamins A, B12, C, E, and folic acid, it nourishes your pet's skin and improves the condition of strands, while promoting healthier future hair growth by hydrating and calming scalp skin.

Lather up your pup! Cocamidopropyl betaine makes our products creamier, thicker, and produces a thick lather when combined with water. The lathering action also helps loosen the dirt and impurities that you are washing away, so they are easier to rinse off after cleaning.

Sodium lauroyl methyl isethionate is a cleansing agent (aka surfactant). Derived from coconuts, it’s a safe, mild alternative to harsh sulfates and other aggressive surfactants that can strip the hair of its natural oils.

We’ll get this out of the way, too—it’s not the same as sodium lauryl sulfate (SLS), which is another common cleansing agent.

Yes to coconuts. Sodium Methyl Oleoyl Taurate is another coconut-derived mild cleanser that goes along with other cleansers as a foam booster and viscosity builder in our shampoos.

As a surfactant and cleansing agent, lauryl glucoside breaks surface tension so any dirt and oil your pup picked up on their adventures are lifted and washed away more easily.

For our sensitive pooches, Coco-Glucoside is an ultra-gentle, biodegradable cleansing agent. We chose it because it’s so well-suited to any skin type!

Derived from vegetables, glycerin is a deep moisturizer and conditioner for the skin. And since no pooch is happy with an itchy scalp, its anti-inflammatory and moisturizing properties help prevent dryness-related issues.

Colloidal oatmeal is a skin conditioner made by grinding oat grain, or Avena sativa, into a fine powder. It’s considered an emollient — a substance that softens or soothes the skin — because it packs fats, proteins, vitamins, minerals, and other nutrients that will benefit your dog’s skin.

Almond oil is extracted from the seed kernels of the sweet almond plant, Prunus Amygdalus Dulcis. Its combination of nourishing plant fatty acids gently condition hair follicles, helping to dislodge accumulated dirt while also hydrating and restoring shine. Hello, shiny coat.

Potassium sorbate is what keeps your Noudle Shampoudle good on the shelf.  It’s a naturally occurring unsaturated fatty acid that acts as a preservative. We picked it because it’s super safe and has the lowest allergic potential of all food preservatives.

Derived from corn, Xanthan Gum goes into our base formula as a thickener. It has some moisturizing benefits as well!

Polyquaternium-10 acts as an excellent conditioning, anti-static agent, film former, thickening and fixative in lots of skincare and hair care products. If you’re curious about what it actually is, it’s a polymeric quaternary ammonium salt of hydroxyethyl cellulose (what a mouthful) derived from wood.

Sorbeth-230 tetraoleate is one of very few synthetic ingredients you’ll find in our Shampoudles. We chose it because it acts as both a cleansing agent and stabilizer – it keeps clear products from becoming cloudy. It’s made from glycol and ester blends of the sugar sorbitol and the fatty acid oleic acid.

Decyl Glucoside is a surfactant with cleansing and skin-nourishing properties. We selected it for our shampoudle because it helps to moisturize your pooch’s skin to prevent inflammation and itchiness.

You know how oil and water won’t easily mix together? Sortiban Laurate helps with that, which is why it’s in our base formula. Chemically speaking, it comes from the attachment of sorbitan (a dehydrated sorbitol (sugar) molecule) with the fatty acid Lauric Acid, that creates a partly water (the sorbitan part) and partly oil soluble (lauric part) molecule.

Sodium benzoate is the salt of benzoic acid – an acid that is found naturally in foods like cranberries, apricots, mushrooms, and honey. Its synthetic form is used as a preservative in both cosmetics and food products to prevent any gross bacteria or fungus from forming. 

Coming from the cucumber plant, Cucumis Sativus (Cucumber) Fruit Extract goes into our base as a skin conditioner. It’s a versatile extract that’s often found in personal care products for its hydrating properties.

Vanilla Oil doesn’t just smell good – it works as a deodorizer, an antioxidant for damaged or dry skin, and a natural stress reliever for pups that experience tension, irritability, or anxiety.

Ultra calming lavender oil works like puppy aromatherapy! And calming effects aside, it also has antimicrobial properties. When applied to hair or scalp, it can prevent some hair and scalp issues like itchy scalp, dandruff, or even infections.

Sugarcane is a tropical, perennial grass that is used for sugar production. It helps restore skin hydration and leaves fur from feeling dry.

Better known as spearmint, mentha viridis leaf oil is a natural antifungal and antibacterial. It’s an effective treatment for scalp conditions like dandruff, and the cooling menthol makes it an excellent remedy for itching and dryness.

Like citronella oil, eucalyptus oil can help repel parasites. We chose it for our shampoudles both to help with flea control and is anti-inflammatory to help soothe your pet's skin after any insect bites, stings, and skin rashes or irritations.

Lemon peel oil is obtained by cold pressing the bright yellow rinds of the citrus limon fruit. It packs a fresh, lemon scent, Vitamin C, as well as antiseptic and antimicrobial properties. As a bonus, lemon peel oil is known to help regulate sebum production  – less buildup, healthier scalp!

Gotta get dirty to get clean! And activated charcoal is the ultimate cleanser. It cleanses your pup’s hair of impurities, gets rid of the sebum, and lets their hair breathe. That means pores are left clean, detoxified, and ready to grow.

Don’t bring ticks home from the trail! Cedarwood is a natural tick and bug repellant. Cedarwood has anti-fungal and antibacterial properties. It has anti-inflammatory and antimicrobial properties that can calm and soothe your pet's irritated or itchy skin

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